Boost Local Presence
You need reliable local data on Google Maps, Apple Maps and other online platforms if you have a multi-location enterprise. Yes, it is the basis of all local searches — including voice searches — that allow you to meet clients wherever they are.
Google likes local businesses and they are highly specialized and continue to draw intensely oriented online buyers. Local SEO helps you get your name out of the location. In addition to attracting additional clients, a strong local market presence allows you to make successful relationships and establish extremely advantageous collaborations. Local SEO will help you link to new, current and future consumers who are looking directly for your goods or services to make those useful sales.
Having outstanding company ratings helps boost the reputation and reliability in the eyes of search engines. One-third of all smartphone searches are related to location, resulting in higher mobile traffic to your store.
We deliver local SEO audits both on-site and off-site. Our professional SEO audit includes five vital areas, including links and authorities , local lists, comments and scores, search rankings and Google My Company. Our local SEO audit reports are deliberately made clear and on-the-spot in order to prevent misunderstanding.
Obviously, handling local data such as addresses, contact numbers, operating hours and feedback takes time and energy – however, if you do it right now, your local web presence can become a valuable resource to accelerate business growth. We take care of everything for you with our special locally-based presence management (LPM) service. It lets you do your best.
Our approach to Boosting Local Presence
- 1. Set up pages for any location and optimize for searching locally
- 2. To create local SEO citations, send location data to specific search engines, voice assistants, directories, and leading web pages
- 3. Enable customers to track, evaluate and respond to comments in all major sites.
- 4. Follow keyword rankings in SERPs.
- 5. Generate Google My Business Insights, Foursquare and Facebook KPI reports.
- 6. Set requirements for competitive analytical data
- 7. Standardisation of data and proper management of citation
Our capabilities in Boosting Local Presence
- 3. KPI study for UTM (Unified threat management)monitoring
- 4. Study on content review
- 5. Report on Google Ranking
- 7. Calculator for GMB ROI
- 9. Local Performance Review
- 12. Feedback from consumers
Local Boost Generation Checklist
Expert tips from Head of Sales to CEO of the top lead generation company.
Do Your Own Research
- 1. Look up the case studies (usually placed on the website).
- 2. Search for published reviews by customers (type “company name” reviews in Google).
- 3. Look at the clients they’ve worked with (it’s a good sign when a lead generation company places them on the website).
- 4. Look at their partners, this indicates that they’ve been on market for several years and have built their own network (can be found on the website).
- 5. Look for professional certifications (on their website or via Google).
- 6. Pay attention to the division of labor and the ability to articulate lead gen methodologies used to reach your target personas (look at Solutions or Services sections on the website).
- 7. Check their performance at each of the “gates.”
- 8. Check how well they understood and communicated sales development activities, tasks, processes, and projects.
- 9. Check what they have done in your particular industry.
- 10. Look at what kinds of engagements might scale with success (e.g. time to market, number of resources, contract lengths).
- 11. Check whether they provide test leads.
- 12. Ask what programs a lead generation company uses. If they don’t have the right software, research will be longer and the quality of leads will be under question. Find out if they are tech-savvy and utilize the newest tools and software. Also, identify milestones, which are carried out solely by human touch.
- 13. Ask if they use human intelligence. People can provide their expert opinion. Furthermore, they can go beyond any preset list of requirements. For example, if a machine looks for Marketing Managers, and a person’s position is Demand Gen Manager, a tool will most likely miss him or her on the list. Be attentive during the discovery call. A salesperson you’re talking with should ask more questions and identify your needs rather than recite their capabilities and uniqueness. A Sales Rep is usually the face of the company, so pay attention to his/her manner of communication, integrity, and the way information is communicated to you.
The Process Of Cooperation
- 14. Be in control of how leads are qualified, e.g. specific titles, industries. In other words, that should be the leads that fit your Ideal Customer Profile.
- 15. They must schedule the appointment with the right person who must understand why the appointment has been scheduled.
- 16. Check whether they care about your brand (!)
- 17. Do they understand your value position on the market?
- 18. Pay attention to whether they use multiple channels (e-mails, calls, chats, LinkedIn and other social media channels).
- 19. They are buyer-centric. The latter means that you put the buyer first.
- 20. You need to know open, conversion rates, and other metrics. If you make an investment, you have to learn apart from getting appointments.
- 21. Check examples of the content they create: email templates, phone-calls, posts on blogs and social media.
- 22. Scrapers differ from subscription-based data providers. The latter search information using legal methods, for example from email signatures. The main drawback of platforms is that they update data once in 3-6 months. When you order research services instead of a ready-made list, you will get the most up-to-date information.
- 23. Methods to check whether they’re up-to-date. For example, recently Facebook updated its rules. Those companies that managed to adapt to them are winners.
- 24. Organization’s expertise both in lead generation and appointment setting.
- 25. The rate of touches (e.g. 2 emails, 5 calls, 3 messages on social networks).
- 26. The message of emails should be catchy and have a human feeling rather than standard marketing text. Here’s an example. You sell offline maps for travel agencies that provide tours to exotic locations.
- 27. The ability of SDRs to answer any prospect questions and overcome objections.
- 28. Responsiveness by SDRs (the key to increasing engagement).
- 29. Outreach that stands out. For example, images, gifs or tools that enable inserting customized video in an email for more effective outreach.
- 30. Flexibility is also a nice thing. I see it as a client-oriented problem-solving approach. In this case, a company adjusts its offer to the needs of my business rather than offers a fixed set of services.
- 31. “We just give you good leads” language is not enough. Listen to their vocabulary!
- 32. “Too good to be true” pricing is a sign it’s based on a bad list.
- 33. Lead generation company gives the price before understanding who you are.
- 34. Anything relying on “lists and databases” is likely to be very inaccurate (pre-purchased, pre-scraped etc.).
- 35. Mono-channel sales development campaigns, i.e. the outreach is via email only or only calling.
- 36. Self-centric campaigns – when the main emphasis is on the seller, not the buyer.
- 37. Non-data-driven approach.
- 38. Inaccurate leads (no comments).
- 39. The lead generation company doesn’t have software for outreach or uses an outdated program with a limited number of functions, is difficult to use, especially when it comes to reporting.
- 40. Be aware of “guarantee” results.