Latest Social Media Apps for 2024
Knowing the current state of major social media apps and platforms is essential, whether you’re a seasoned social media marketer, an entrepreneur looking into new social media opportunities, or a business owner hoping to capitalise on the enormous potential of social media. With this information, you can effectively engage with your target audience, raise the visibility of your brand, and optimise the effectiveness of your social media marketing strategy.
But it’s not just about how many people use different social media sites; it’s also about whether or not your brand and target audience work together. Does the platform align with the identity of your brand? Is your target audience engaged on that particular social media platform? Additionally, assess your capacity to manage many social media accounts concurrently.
To help you make an informed choice, we researched and compiled information about the leading social networking sites in 2024. While you may be familiar with some platforms, you may not be with others. We invite you to review this list to become familiar with the social media apps and platforms that could benefit your company. Recall that being present on every network does not guarantee success; rather, you must carefully choose the channels that best suit the goals of your business and the tastes of your target audience.
Best Social Media Platforms And Apps For 2024
Although the number of users is important, remember that the platform with the highest user count may not be the most appropriate for your business. To make your social media marketing approach as effective as possible, you must first identify where your target audience is most engaged.
By focusing your efforts on platforms where your potential clients are active, you can boost your company’s return on investment (ROI). Concentrate your efforts on the websites that are most pertinent to your target audience, rather than distributing your resources thinly across a number of channels.
BeReal: Adopting Genuineness on Social Media
Are you sick and weary of the staged photo shoots, Photoshop, filters, and perfectionist appearances that rule social media platforms like Instagram? If so, BeReal might be the novel choice you’ve been seeking. What precisely is BeReal, then?
BeReal was established in 2019 with the audacious goal of fostering real connections and illuminating people’s inner essences in France. This is the mechanism at work.
Every day, at a random time, BeReal sends consumers a notification asking them to “be real.” Within a two-minute time frame, users must take two unfiltered, unedited images with their phone’s front and rear cameras. Retakes are not allowed after this point in time. BeReal distinguishes itself in a world of meticulously crafted personalities and well-structured material by prioritizing spontaneity and genuineness. Instagram has taken note, releasing its own two-camera filter to emulate the BeReal image on its site.
Clubhouse: The Rise And Fall Of An Audio App
Clubhouse, an audio-based platform with live chat rooms, debuted in March 2020 for iOS, with an Android version coming in May 2021. Despite being in beta and invitation-only, the app soon gained traction, with two million active weekly users by December 2021. Clubhouse reportedly had a 10 million member backlog at its height, and invite codes were selling for ridiculous amounts.
Even though Oprah Winfrey and other well-known figures were brought in to mediate conversations, the app’s popularity has declined since its peak in February 2021. Subsequently, the number of active users has dropped by over 60%, suggesting a significant decline in Clubhouse’s financial situation. For a while, Clubhouse did incite big businesses to develop their own audio-only apps (LinkedIn, Spotify, and Twitter), so its influence will be felt for years to come, whether it persists or not.
Instagram Reels
Instagram Reels, which launched in 2020, is Instagram’s take on short-form video, comparable to TikTok. Unlike Stories, Reels are displayed permanently on your stream and have a maximum duration of 90 seconds. They are well-liked on the Explore page because of their extra editing features, which include the ability to mix footage, change layouts, and add augmented reality effects. Using Reels can help you expand the reach and longevity of your video content beyond Stories.
Spotify Live
Spotify launched its live audio app, Spotify Greenroom, in June 2021, before rebranding it as Spotify Live in April 2022. Using Spotify’s podcast and music-loving user base, it focuses on athletes and musicians. Although it’s not necessary to have a Spotify account, you can log in with your login information. You may join live talks by visiting your favourite artist’s or creator’s page and using the Spotify Live app. Initial downloads totalled 141,000 on iOS and 100,000 on Android, but no recent figures have been revealed. Despite a modest start, Spotify has the advantage of expanding on its audio-focused platform.
Discord
Discord, which was begun in 2015 for gamers, has subsequently developed into a big chat-focused social media network. It just acquired USD 995 million in investment and expects 522 million visitors by July 2022. Discord is still used by gamers to stream games, but it also has a number of communities that talk about other things like sports and dating shows. In the NFT and cryptocurrency circles, it is also well-liked. Even though they don’t sell ads, brands can establish a presence through servers or channels. Discord’s focus on sincere communication builds trust and yields valuable customer data.
Twitch
One of the oldest websites is Twitch, which was established in 2011 and has an estimated 26.5 million active users every day. Primarily recognized for gaming, it has 7.1 million active streams as of October 2022. Despite its gaming roots, Twitch today features a varied range of content, including food shows, cosmetics lessons, and musical performances, with users watching 6.1 billion hours of material in a single quarter. As Twitch gains more traction, marketers can connect with its viewership by creating branded channels, interacting with influencers, or buying network advertisements.
Patreon
Patreon, founded in 2013, allows content creators to earn money from their work through subscriptions. Subscribers receive special material and interact with producers in exchange for financial support. Patreon has grown significantly since its beginning, with over 250,000 creators and eight million paying subscribers. It gives creators, particularly those with established audiences on platforms such as YouTube or Instagram, more control and ownership over their revenue streams. Patreon offers two subscription models: monthly and per-post payments.
Substack
Founded in 2017, Substack is a platform for email newsletters that helps independent writers. It allows creators to communicate directly with their audiences through their own publications, bypassing traditional publishers. Substack for Podcasts also allows audio creators to publish and expand their podcasts, and a video player, which was released in early 2022, expands content creation options. Creators can provide premium levels beginning at USD 5 per month, in addition to free material. Substack, like social media platforms, relies on influencers to expand its following and has paid six-figure sums to bring well-known writers to the platform.
Lemon8
Lemon8, a photo and video-sharing network, combines features from TikTok, Pinterest, and Instagram. The UI has six topic tabs: Fashion, Beauty, Food, Wellness, Travel, and Home. Unlike TikTok, Lemon8 uses a Pinterest board-style layout with Following and For You tabs. It also allows for more elaborate post captions than TikTok.
The app offers influencer marketing and product recommendations, but some users find it difficult to detect sponsored stuff. Others, however, like the less intrusive ad experience compared to other platforms. Lemon8 focuses on lifestyle and aesthetics more than memes.
Telegram
Telegram, created in 2013, is a messaging service that prioritises privacy over larger networks such as Facebook and Instagram. It allows users to exchange data, photographs, and videos in group chats with up to 200,000 people. The platform also supports public Telegram channels with the potential for millions of followers. In October 2021, Telegram began running ads, but only on open platforms. Advertisers are assured that no personal information will be accessed or user clicks recorded. Advertisers, on the other hand, select the subjects, media, and languages for their commercials. Brands can engage consumers organically by establishing public channels or using chatbots for customer service.
Conclusion
Understanding the constantly evolving world of new social media apps and platforms can be challenging. However, it is crucial for creating a successful brand social media strategy. Brands may seize new opportunities and engage with their target audience in fresh ways. This can be achieved by staying knowledgeable about emerging platforms and their unique features.. This will ultimately lead to growth and success in the dynamic digital landscape of 2024.
Delivering excellent digital marketing services in Dubai and other regions is the specialty of Insprago’s Technologies, a prominent social media marketing firm in Dubai. Our devoted staff is committed to developing custom plans that are suited to the particular requirements of every customer, guaranteeing optimal exposure and interaction on social media networks. Our approach focuses on achieving quantifiable outcomes through the use of creative methods that enhance brands and increase their online visibility. With our all-inclusive service offering, we enable companies to prosper in today’s changing digital environment.
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